THE KUM WAY
-Craftsmanship meets creativity
WHO WE ARE
KUM is a family-run German manufacturer of art supplies and stationery and develops products for artists and creatives all over the world.
- Founded in 1919 and still manufactured in Germany today
- 100% in-house production with the strictest quality controls
- Tradition of engineering in combination with a rebellious, creative spirit
- Trusted worldwide by artists, educators and distributors
OUR DNA
German Precision Engineering – Every sharpener. Every blade. Every brush fiber.
Handcrafted quality with modern innovation – From our high-tech synthetic fibers to our patented blades.
100% authentic – We don’t imitate trends. We create tools that set trends.
A creative community at the center – #kumtogether art events, collaborations and direct collaborations with artists.
ART SUPPLIES
We combine German precision with modern creative performance. From synthetic brushes to long cone sharpeners, every tool is designed for the highest accuracy, optimal control and outstanding results.
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Made in Germany
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High-quality synthetic brush fibers designed for consistently reliable performance
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Materials constructed for what artists really need
STATIONERY
We offer high-quality sharpeners, erasers and everyday school and office supplies, made in Germany.
- Made in Germany with over 100 years of craftsmanship engineering
- Manufacturer of products designed to last a long time
- Dynamic Torsion Action® Knife Technology
B2B SHOP FOR RETAILERS
We support our partners with everything they need to succeed.
- Access to the B2B shop for easy and fast orders of the entire stationery range
- Ready-to-use social content such as Reels, photos, and product videos
- Online and on-site product training
- Marketing materials and visual assets
- Sales onboarding support
GLOBAL PRESENCE
- Present in: more than 65 countries
- Available from, among others:
ARTIST SETS & COLLABORATIONS
Where craftsmanship meets community.
- Sets, developed in collaboration with artists such as Sue Rahel, Frau Hölle or Volane
- With guides, tutorials and printable templates
- Ideal for retailers who want to offer high-quality and curated products
KUM X SUE RAHEL
Created by Sue Rachel, the ‘Nostalgic World’ set combines dreamy illustrations with the precision of our Memory Point fibres. The set with its high-quality wooden handles and golden accents invites you to immerse yourself in your own creative worlds and offers direct added value through the included guide.
KUM X PINSELYOGA
Together with Lena, we have created a set that is perfectly matched to urban and interior illustrations. The mix of elastic memory point and medium-soft faded brushes allows the ideal combination of brushes for a wide variety of detailed watercolor illustrations.
KUM X VOLANE
The professional solution for oil and acrylic. Curated by an expert, this set offers the perfect balance for large-scale canvas projects. Thanks to a special varnishing process, each brush is unique and combines perfect craftsmanship with an individual design.
KUM X FRAU HÖLLE
Together with the lettering and watercolor artist Frau Hölle, we have developed a series of brushes that captivates with its striking blob design on the stems. The selection includes four different sizes of the Memory Point series and guarantees precise work with every brush stroke thanks to the fine tip. This cooperation combines Tanja Cappell’s creative signature with our craftsmanship expertise and makes the set an exclusive collector’s item.
KUM X PAPERIEUR
Curated by Isabella, this set caters to the growing trend of urban watercolor motifs and architectural details. The combination of high-quality synthetic fibres from the Faded series and exclusive digital content makes this cooperation an attractive overall package for retailers. It offers both beginners and advanced users the perfect tools for expressive illustrations on paper.
KUM X HANDGEMALT
Together with Anastasia from handgemalt, the Floral Classics set for botanical watercolor motifs was created. The selection combines elastic memory point brushes for leaves as well as details with a soft French Aqua brush for loose backgrounds. A digital guide of over twenty pages with exclusive tutorials offers customers valuable tips for getting started with botanical watercolor painting.
KUM X JURO
The series Passion for Creativity was created in collaboration with the artist Juro (@juro_13) from the graffiti/watercolor scene and brings fresh impulses to the field of stationery. The collection includes various container sharpeners and rulers, which impress with their striking design and the usual high precision of our production. This cooperation underlines the combination of urban art with functional tools for everyday creative life.
MARKETING & COMMUNITY
Authentic. Creative. Different.
- Strong presence on Instagram
- High reach and commitment through artist collaborations
- kumtogether Livestreams and Community Events
- Content that tells stories and shows the beauty of high-quality materials
WHY KUM?
A strong, fast and reliable partner for sustainable growth.
- Made in Germany Quality
- Innovative product portfolio
- Strong brand story and engaged community
- Global delivery capability
- Easy access to our B2B shop for fast orders of the stationery range
Let’s build your market together.
- Distribution proposal
- Price lists
- First onboarding interview
OUR CURRENT DIGITAL CATALOGUES
KUM Art Materials
KUM School & Office
KUM School & Office Novelties 2026
KUM Creative Kids
POS MATERIALS
For an effective presentation at the point of sale, we offer well thought-out solutions for the optimal placement of our products. A complete overview of all available POS materials can be found in the following PDF:
